Pedro Ferreira
Executive creative director
ABOUT
To celebrate their 100 years, BMW created a special event to honor performance driving at the historic Estoril F1 racing track. What made that day truly special and unique was Mr. Fonseca. A man born in 1916, just like BMW,
who always dreamed of driving a BMW on a in a racing track, but who could never have dreamed that day would come…the day he turned 100 years.
This emotional lap hit the news media in one of BMW’s most talked about campaigns.
Mr. Fonseca left Estoril a happy man
with another story to share.
He is now the oldest person in the world to
know the thrill and feel of a BMW on a racing track.
MADEIT CREDITS
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Ines SanchesClient
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Jose QuintelaSenior Copywriter -

Pedro FerreiraExecutive Creative Director