Pedro Araujo Chief Creative Officer

ABOUT

Palmeiras, the greatest champion in Brazilian football, was going to play in the FIFA Club World Cup for the third time in its history. But its 12 million fans had to face a difficult fact: the club had never scored in the tournament. Band Network, the official FIFA broadcaster in Brazil, was so certain this unprecedented first goal would finally happen that it invited fans to send in clips of them cheering. Thousands of audio messages were mixed to turn all of the voices into a seamless shout of "Goal!", touching the hearts of the whole country during the live broadcast.

MADEIT CREDITS

  • Rede BandeirantesClient
  • Anna Martha SilveiraExecutive Creative Director
  • Anna StrohmProject Manager
  • Bibiana SaldanhaContent Director
  • Cris MoreiraMarketing & Communications Manager
  • Daniela CelerSound Producer
  • Danilo BarbalacoSound Producer
  • Denis GavazziMarketing & Communications Manager
  • Fábio FreitasChief Media Officer
  • Fernanda GeraldiniProduction Director
  • Henrique AquinoVideo Editor
  • João MendesAssociate Creative Director
  • João MendesArt Director
  • Juscelino VieiraCreative Technologist
  • Lota FerrazMarketing & Communications Manager
  • Marcela GomideMarketing & Communications Manager
  • Marcelo NevesMarketing & Communications Manager
  • Marcelo RizerioArt Director
  • Paulo CorcioneSound Producer
  • Pedro LazzuriProduction Manager
  • Rafael PascarellaAssociate Creative Director
  • Renata D'ÁvilaChief Strategy Officer
  • Renata ReigotaOperations Manager
  • Ricardo JohnChief Creative Officer
  • Rodrigo ResendeVideo Editor
  • Ronaldo SilveiraMedia Director
  • Thacio PalancaSound Producer
  • Tiago SantosMedia Vice President
  • * D&AD
  • * FCB BrasilAdvertising Agency
  • * Pedro AraujoCopywriter
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The Unshouted Goal

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