Pedro Araujo Associate Creative Director

ABOUT

In 2019, Deezer came to AKQA to increase trials and position itself as the go-to place for music listeners in Brazil. But at that time, Brazilians weren't even listening to each other. To prove that people can reconcile through the simple act of listening, AKQA called Emicida, the Brazilian master of words, and asked him to add one extra track to his upcoming album: a track with no lyrics and no beat, just silence. The sound was based on Schumann Resonance (SR), a common frequency to all living beings that sparks a collective state of mind.

Date created: March 2021 2021-03-01T00:00:00+0000
Date published: 15 October 2021 2021-10-15T03:33:03+0100

MADEIT CREDITS

  • DeezerClient
  • Aline GarciaAccount Director
  • Amanda DéaStrategist
  • Christiano VellutiniArt Director
  • Hadassa LimaProject Assistant
  • Luiza BaffaManaging Director
  • Maura VictorelliAccount Manager
  • Maurilo CandelotAccount Manager
  • Paula SantanaProject Director
  • Stella GafoProducer
  • Yago Sant'AnnaProject Manager
  • Yago Sant'AnnaProject Manager
  • * AKQADesign Agency
  • * Diego MachadoGlobal Chief Creative Officer
  • * Hugo VeigaGlobal Chief Creative Officer
  • * Renato ZandonáExecutive Creative Director
  • * Pedro AraujoAssociate Creative Director
  • * D&AD
  • * Guilherme PinheiroCopywriter
Project featured: on 22nd October 2021

Silence

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