If marketers were magpies, then Virtual Reality would be a winning find. It is a highly engaging and impactful channel for brands to use. As well being a platform that directly connects with consumers, this shining gem also allows them to feel as if they are in control. Gone are the days of passive viewers. The audience can actually pick and choose the advertising they want to see -a contrast to traditional television and print mediums – and as our world becomes more digital, the opportunities only get bigger and better.
One area it is showing particular promise in, is in-app advertising. Already breaking new ground, VR’s in-app success is represented by its huge 30% click through rate (CTR). This figure becomes even more impressive when you consider that marketers have grappled to improve average engagement rates for years. CTR for mobile ads is only 1% and for desktop ads it’s even lower at 0.4%. Omnivirt is one company that provides marketers with just such tech. They will help brands to drive VR and 360 across all mobile devices, making it even easier for them to launch campaigns.