When it comes to making a mood film, to many, it’s a mystical and mysterious art. What is it? What does it do? And is it even worth having one? These are just a few questions we’ve heard over the years in the film production biz and there are many more lurking on our list.
In the early stages of creative concepts, quite often you’ll have an idea in your head of how you want a film to look – but, unless you can hook your mind up to a big screen and broadcast it to a board meeting, you’ll need to find a visual way to help communicate that to your clients or internal teams.
A pitch film is the perfect way to provide a short visual aid and if done right, it can be an invaluable asset in helping sell your moving masterpiece. With this in mind, these are some of our top tips on how to create the perfect mood film.