The virtual road for agencies is increasingly well trodden. We’ve seen all kinds of world first experiences; from track days on the moon, to underwater virtual dining experiences . So, when it comes to standing out from the agency crowd and creating something truly unique, stepping somewhere off the virtually beaten track, it’s a daunting feat.
With this in mind, we thought we’d devote some creative time to dreaming up new ways experiential VR could be harnessed by brands. A series of hypothetical VR experiences to suit the daydreamers and innovators of the agency world – who want their experience to be outstandingly different, in among the mainstream. Warning: the following haven’t been attempted before. Proceed with curiosity.