Somewhere in between the pop-coloured pixels of Pixar and the golden days of Disney, animation went through a growth spurt. No longer is this colourful and complex art reserved for Saturday morning kids’ TV screens. In fact, animation’s grown up so much, you’d hardly recognise it.
With the vast range of styles and tones out there, it’s fast becoming the perfect medium to communicate serious and often emotional adult themes – in ways words can’t. Rather than relying on costly actors, locations and crews, it can offer the ability to craft every element of your narrative and landscape, all from the comfort of your own screen. With the development of new animation software and a pool of increasingly talented designers, the opportunity to engage with adults through the medium is greater than ever and you’d be surprised at how easy it is.