ABOUT

One of the many programs Salt has partnered with Pearson is in bringing its open-source Learning Management System to life. Based on a vision to help educators bring social learning and interactive experiences to students, Salt provided positioning, naming, and messaging, as well as marketing planning and communication, for what became the OpenClass™ brand. The first twenty-four hours of the launch campaign produced over 5,000 responses and resulted in more than 500 OpenClass installations by educational institutions. Salt has continued to engage prospects with digital, direct, and social marketing, including video storytelling and a fully responsive OpenClass website.