ABOUT
The striking and purposeful identity for new intelligent coconut water brand, Toniq, challenges an unadventurous sports drinks category to quench the thirst of a wellness-driven consumer.
Health & fitness guru, Zana Morris, pioneered the concept of the intelligent gym - with The Clock and The Library. As part of an ongoing partnership, we created the brand identity and design for innovative sparkling, vitamin-packed, premium coconut water brand, Toniq.
The ‘IQ’ of the name establishes the idea of the power to be found in this intelligent coconut water. The unique, embossed feather identity symbolises the light, feathery feel of coconut and the lighter nature of the drink with the premium and sustainable brown bottle reflecting the shell of a coconut.
Toniq creates a new drinking experience led by the bottle in the hand to secure dynamic entry into the wellness space and across categories.
Back to TONIQ project
Kareem Johnson
Music Producer, Firestorm Beats
United States
Joel Horton
Graphic Designer/Artworker, freelancer
United Kingdom
Melanie Van Biljon
Graphic Designer, Great Life Alchemy
South Africa
Maryna Mykhalska
Illustrator, freelancer
Germany
Deborah Wroe
Owner, Dead Good With Words
United Kingdom
Ryan Brown
Design & Art Direction, Braan Creative
United Kingdom
Andrea
Designer
United States
Jenny
Marketing Executive
United Kingdom