ABOUT

Tilda is the leading name in pure, original and high quality basmati rice. Their new Pulses & Rice product innovation is a range of ready-to-heat pouches combining finest Tilda rice with healthy pulses and vibrant, globally inspired ingredients and flavours.

We have kept the Tilda blue but used vivid, tasty and punchy colours – that work in harmony – but that also represent and help the different flavours sing out. The heart is a new equity.

It communicates the fullness offered by a complete meal experience and we have deliberately enclosed the rest of the design within it to highlight the emotional connection the brand wants to make.”