Pearlfisher
London
ABOUT
VISION:
Communicate the extraordinary power of flavour.
IDEA:
Future-proof Taylors of Harrogate portfolio around a new, unique expression.
EXPRESSION:
Commissioned three artists from different corners of the world to bring a unique artistic aesthetic to the packaging expression for each range.
Identity mark – a lockup of the T and H forms a window – inspired by the idea of opening up a beautiful world of flavour, or peering into a space of revered expertise.
Inspired by a sense of ceremony, a celebration of service, culture, and the closeness of a family home.
MADEIT CREDITS
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Taylors of HarrogateClient
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Lucie TomlinSenior Technical Project Manager -
Pearlfisher -
Jonathan FordFounding Partner and Chief Executive Officer -
Harriet BeesleySenior Designer -
Yael AlatonStrategy Director -
Rianna WilliamsSenior Client Manager
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