ABOUT

Taking direct references from the sea, our design clearly communicates the inventiveness of the different flavour combinations and creates a clear point of difference in a competitive market.

The brainchild of founder Heine Max Olesen, Denmark’s self-proclaimed ‘King of Seaweed’ and dedicated sea farmer, Sea Man seaweed chips are a new and premium, hand-crafted chip made from a farmed species of seaweed called bladderwrack. Packed with vitamins, minerals and antioxidants, they are a healthy and sustainable alternative to potato chips.

Across all brand touchpoints – from packaging to Heine’s “Seamobile" – an old Citroen HY, the design takes reference from the ocean, expressed through a central, bold and signature character – squid, lobster or seaweed. Handcrafted illustrations depict an undersea world waiting to be explored and an illustration of a diving Sea Man, characterised by a tobacco pipe and Heine’s own tattoos, evoke the bold, playful and pioneering spirit of the sea farmer.