ABOUT

Task
To reposition the chocolate brand as a desirable part of a healthy lifestyle.

Scope
Brand strategy, identity, words and packaging design.

Solution
Pearlfisher New York’s new positioning for NibMor unifies the health benefits of dark chocolate with the personality behind the brand in a dynamic way, creating a whole new visual and verbal language for chocolate. The new design is modern, expressive and breaks the traditional category codes of chocolate to be both accessible and indulgent.