ABOUT

With over 1,900+ SKUS across 100 different categories, Market Pantry is Target’s largest and most beloved grocery line. Working in close collaboration with the Target creative team, we set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernises the product line, while simultaneously flexing seamlessly across each of the 100 categories.

Through sweeping visual territory investigations, noting category cues for each segment, and pulling inspiration from the broader world, we sought to establish design parameters that elevate expectations of a private label brand. The result - a product range that is modern, flexible and infused with desire with a bold but considered and retro feel - allows each SKU to be celebrated individually, or the immense line to live cohesively together.