ABOUT

Lurpak Slow Churned Butter is a distinctively delicious butter made using traditional dairy craftsmanship. It uses the famous and loved Lurpak recipe, but is made with a method inspired by the early dairy tradition – the cream is churned very slowly and is made in small batches to allow a unique fuller Lurpak taste and texture to develop.

The design challenge was to create a balance between the Lurpak brand equities and heritage and the artisan positioning of the new Lurpak Slow Churned Butter brand. The design idea of ‘deliciously authentic’ is executed across the identity, structure, parchment and outer wrap. The distinctive identity and innovative butter dish heroes butter in a novel way, evokes heritage, celebrates taste and brings to life an ‘everyday premium’ food experience - taking butter out of the fridge and putting it at the centre of the table.”