ABOUT

Pearlfisher's creation of electrical goods brand Lumi defines a whole new type of lifestyle behaviour.

We sought to develop a distinctive and disruptive brand that would challenge the commodity-driven approach to lighting, fixtures and fittings with a dynamic and contemporary brand identity that comes to life through an impactful visual story.

Lumi is not just another nondescript piece of electronics; it is an integral part of the home that seeks to inform and inspire both consumers and trade with knowledge and confidence. The creative concept – illuminate – is brought to life through the dot of the ‘i’, illustrating the product’s role in lighting up the home.