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Pearlfisher has created the identity and packaging for Jme – an eclectic collection of products inspired by Jamie Oliver’s relaxed approach to eating, entertaining and enjoying life.

Natalie Chung, Creative Director, Pearlfisher, said, “The distinctive logo and corporate identity has a fresh, emotive and considered feel. It is collaborative and adaptable, allowing the Jme brand to exist in a fluid and natural way.
 
The strikingly original packaging for this eclectic lifestyle range reflects the specific function of each product it contains within it, and uses the bold Jme logo as a way of holding the collection together. In addition where possible all packaging is 100% recyclable or is recycled.”