A vibrant, energetic new visual identity system that captures the spirit of Cuba and the people behind this revered rum.
Re-establishing integrity and balance into the entire brand and product portfolio.
Authenticity and craftsmanship were captured by working with Cuban artists throughout the redesign.
For Havana Club 3, the visual language reflects Havana itself: an exciting sensory experience that places the heritage of Cuba and the Havana Club in the same context.
The logo is layered with bold hits of colour and naïve design details that highlight the energy of imperfection.