ABOUT

We helped Interflora reestablish cultural relevance with a brand strategy, brand identity and packaging design for an unexpected but exciting addition to their product portfolio - beer. By capitalising on an obvious but untapped market: men, we helped them beat sales targets by 300%.

Drawing on Nordic mythology, we developed a brand for the beer named after the ash tree Yggdrasil, referred to as “The Tree of Life.” Following the beer's success, we extended the brand into a second new, exciting direction: gin. Using the tree and its roots as the symbol, the ASK branding is a unique and relevant supplement to Interflora’s botanic universe, helping an iconic brand to reinvent its desirability by being bold, lucid and unexpected.