Pearlfisher London – Little Moons

Pearlfisher London has created a new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges – frozen and chilled Tsuki Mochi – moving on the previous charming and simplistic design with a more striking and sophisticated expression inspired by the unique story and consumer experience. The identity is simple and iconic and places the product at the heart of the brand: complementing a classic typeface, the