ABOUT
With grooming products moving into a new phase, Toni & Guy were keen to get ahead of current beard trends and demonstrate their expertise and experience outside their traditional hair care specialism.
As Toni & Guy's brand guardians PB Creative was entrusted with the redesign of a new beard grooming range that would lead the way, build on brand heritage and equity and push the brand into new territories whilst staying clear of fads and stereotypical barber shop clichés.
PB Creative had previously created a new masterbrand for Toni & Guy pulling out the ampersand across the range as the unifying graphic mark. To achieve product stand out for the beard grooming range the agency re-attributed the ampersand and married it with a heritage stamp of approval to reinforce 'premium quality.'
The design concept was influenced by the Speakeasy culture of prohibition era USA and has delivered a solution which is innately stylish , masculine and honest.
Back to PB Creative launches beard grooming range for Toni & Guy project
Lisa Bishop
Digital Graphic Designer, BuyNatural
Australia
Neven Radev
Packaging Artworker, PB Creative
United Kingdom