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Brand design agency PB Creative has collaborated with the nation’s sweetheart Dani Dyer to create limited edition packaging designs for family favourite Vaseline.

Continuing its long term partnership with FMCG brand owner Unilever, PB Creative worked closely with the Vaseline brand team to develop ‘with love x,’ a trend driven sub brand range and vehicle for celebrity partnerships.

Dani Dyer won ITV2’s Love Island in 2018 with a landslide of 80% of the vote and in the process captured the hearts of the nation. Dani is the first celebrity collaboration for Vaseline’s ‘with love x’ limited edition range with future partnerships planned each year.

Inspired by Dani’s vibrant personality and fashion style, PB has created animal print packs in soft, iridescent colours enhanced with a holographic foil. The packs are imbued with her trademark tone of voice with characterful copy on the back of pack. The range comprises a lip balm and two lip glosses with exciting flavour variants: sweet cherry, tropical sorbet and candy floss.

Amy El Shenawy, Design Director PB Creative commented: ‘We’ve moved away from the masterbrand aesthetic to create an exciting new beauty influenced limited edition range. ‘With love x’ shimmers on shelf and brings the collaboration with Dani to life. We wanted to create a magpie effect, something that the Gen Z target audience would love but also that mums would approve of!’