ABOUT
Lifeplus, a leading supplier of high quality nutritional products approached PB Creative to create a new sports nutrition brand that would provide the company with an ownable and credible space within the complex markets of the UK, Europe and the US.
PB identified a strategic opportunity for a sports nutrition brand aimed at individuals who see staying fit and healthy as a way of life but can be intimidated by the supplements currently on offer which predominantly target serious sports enthusiasts, those wanting to build significant muscle mass or to lose weight.
The agency has created a brand that is unisex, upbeat and inspirational, yet accessible. The range is broken down into three sub categories under the headings: Focused, Sustained and Recharged, each designated for one of the three need states of a workout: pre, during and recovery.
Back to PB creates sports nutrition brand Be for Lifeplus project
Lisa Bishop
Digital Graphic Designer, BuyNatural
Australia
Neven Radev
Packaging Artworker, PB Creative
United Kingdom
Eduardo Velloso
Art Director, dpbr brazil
Brazil