ABOUT

This idea was created as a part of the Cannes Lions "The Brief" competition in late 2022, beating out 26 teams and resulting in the winning team for the 2nd edition.  With the help of artificial intelligence, AIDolls' revenue-generating idea sought to combine childhood imagination with microscopic cancer images to create a series of characters that could be auctioned as plush toys and Non-Fungible Tokens (NFTs). 
What the judges thought about AIDolls:
Made by The Fridos: Valentina Carrete, David Pinilla, Udo Nery & Maria Paz Rodríguez. 
Relive the experience with us: