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Teamspirit brands Goalsfirst Investment Management with an exclamation mark as the point of impact! The design work includes a new logo, animations and brand strategy, as well as a range of collateral.

GoalsFirst is an innovative investment management boutique that is on a mission to transform the services available to investors by giving their clients the power to invest with eyes wide open. The studio developed the positioning “Unite priorities, purpose and performance” and crafted the brand expression around the idea “built by storms”.

At the heart of the identity is the exclamation mark and little blue dot. It solidifies the Goalsfirst mantra of impact and excellence. The minimalist wordmark is complemented by a set of geometric diagrams which features across digital channels. A bespoke graphic language to tell their unique story. Analytical by design, human by nature. Goalsfirst COO Alex Struc notes “Finance is always a combination of people and money never one without the other.”

We created a set of brand assets for Goalsfirst, a visual palette of spaces and places built by time, weathered and strengthened through storms. The visual language, a combination of manufactured and controlled beauty and the raw unpredictable power of the sea. This provides the agency’s designers with a toolkit to build anything from pitch decks to social media posts and ads.