ABOUT

This collection of designs and images are from fashion shoots and fashion publications I've worked on. There are images from the Blood and Glitter campaigns I developed, of which I also developed the brand and visual language of the mark. My only steer on this was that it needed to be 'rock'n'roll', to me that's about attitude rather than the cliché of props. The first season was very rock & Roll, but the second season was aimed more at the Japanese market and required a slight deviation in the R&R perception.
For photographers working with me it must be a little frustrating as I like everything 'flat' so that I have the maximum amount of colour frequencies to play with in post. I find it's the best way of creating a signature style. With the Reger designs and image restorations I obviously worked with existing materials, many shot by Steve Perry.