Paulo Costa Copywriter

ABOUT

CONCEPT:
Even though it stopped being sold in 2003, Surpresa is still one of the most important chocolates in Nestlé Brazil's history - remembered fondly by the public to this day, specially for its collectible cards of the Brazilian fauna.
But, due to deforestation, most of the animals depicted on these cards are now endangered species.
 
EXECUTION:
With Art of Preservation we recreated the original cards as a limited edition digital art collection, created by local artists and sold online, with all the proceeds going to the NGO S.O.S Mata Atlântica. This way, we brought the cards and its iconic animals back to life and further away from extinction.

MADEIT CREDITS

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