ABOUT

For years BigMac fans have been begging us to make the sauce available. Something that never happened in Spain. Why? International approvals, marketing challenges, operational logistics—you name it. The reality is that all the stars would need to align for the Big Mac sauce to hit the shelves in Spain. Or as we say in Spanish “All planets would need to align”
And guess what? They finally did. This year a unique astronomical event had all the planets aligned for the first time in 467 years. Everyone was talking about it. And we capitalized on the opportunity ourselves by launching “the impossible sauce”
For only 24 hours, we have launched a webstore in-app with the Big Mac Sauce available for the first time in Spain. A once in 467 years commerce idea what followed was craziness.