Paulo Areas
Chief Creative Officer
ABOUT
According to a University of Oxford study, children in lockdown are feeling unhappy and worried. So to bring a little hope to their bedsides, we decided to write them a bedtime story in aid of children’s charity Barnardo’s.
“There’s a place where there’s no pandemic” turns ordinary situations from a pre-pandemic world into extraordinary moments through beautifully hand drawn illustrations. The use of only black and white creates an elegant balance between the seriousness of the pandemic and the happy and hopeful scenarios.
The bedtime story is created to help kids rest knowing that better times will come.

Back to Bedtime Story project
Charlie Lastra
Creative Director, TBWA
Spain