Paul Creative


The Brief
To define who Good Agency are and we can communicate their beliefs as a creative communications agency.

The Concept
We decided to design and develop an adaptive web page layout to showcase the agency’s core beliefs; Brand, Activation and Fundraising. All supported with campaign image and copy, this page would be called ‘About’.

The Execution
We initially set about defined three main breakpoints; desktop, tablet and mobile. Using photoshop art abroad and smart objects, a desktop layout was created. Layers and folders were clearly labeled and stacked as so assets could easily be generated. Placeholder content used whilst work reviewed with a view to be published. Typography and UI elements we established and crafted. Each of the three core beliefs were given a fullscreen display desktop and tablet whilst mobile layout would gracefully break.

The Result
The results is a web page template that communicates the agency’s core beliefs simply and consistently across numerous screen sizes. the work and assets are consistent across all breakpoints whilst severing a different layout each time.

Date created: August 2016 2016-08-01T00:00:00+0100
Date published: 27 January 2017 2017-01-27T16:40:35+0000


  • Good AgencyClient
  • * PaulDesigner & Art Director
Annual 2017 ShortlistGood Agency landing pageWeb Project featured: on 10th August 2016

Good Agency landing page