ABOUT

I was approached by an independent children's clothing designer to rebrand her company. She wanted something unique, bold and quirky.

While I was given rein on this project, I worked closely with her in understanding her company and her needs.

I created a wordmark made up of primary shapes which I feel would instantly appeal to children but also be appreciated by adults too. The use of the 'J' 'A' 'M' as individual elements are a great way of scaling the brand and can be used on promotional pieces or clothing for example. I have also demonstrated how the logo could work in animated form too.

Now that her brand had been established, we plan to work on additional elements such as social media graphics and downloadable product guides.