ABOUT

I was approached by emerging talent Alex Johnson to develop the branding for his new venture, Horizon Fireworks - a company known for delivering high-impact pyrotechnic and lighting displays across the UK. Starting from the ground up, I created a bold and original visual identity including a logo, icon, colour scheme, and a full suite of brand assets.

The objective was to craft a brand strong enough to stand out in a competitive market - vibrant, versatile, and scalable across digital, print, and live event mediums. I conducted comprehensive research into industry competitors to position Horizon Fireworks as a leading name in the sector, capturing both the company’s creative energy and Alex’s rapid rise in the industry.

In addition to branding, I designed and developed a bespoke WordPress website with a custom CMS, integrating interactive elements and high-end video content to reflect the immersive experience Horizon offers. This digital platform was created for both Horizon Fireworks and its sister company, Horizon Lasers, which I also branded - demonstrating the scalability and cohesion of the overall brand system.

The results have been overwhelmingly positive, with Horizon now recognised for its premium image and standout presence in the UK events industry.