Paul Jamie Kidd Freelance Creative Designer /​ Developer

ABOUT

South African company Happy Kids Products approached KidDotCo to brand their product Happy Little Traveller™. A multipurpose child's car seat tray. collateral

They had no visual identity in place and was working to a very tight budget - so it was important to get a great understanding of what her objectives were for her product before any work was undertaken.

Using a dark blue gingham pattern the distinctive main base of the brand. We implemented a bold distinctive colour palette consisting of traditional primary colours. This - we believed - injected a lot of fun elements to bring her product to life. With any concept we create - we The product creator Lizzie Murphy needed the brand to be scalable and work and a range of mediums - in particular the bespoke packaging - which she distributed worldwide.

The product and branding was launched at a mother and baby exhibition in Port Elizabeth and received great feedback and in addition her Happy Little Traveller was nominated for a innovation award and was commended for her work.

MADEIT CREDITS

  • Happy Little TravellerClient
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