Paul Jamie Kidd Freelance Creative Designer /​ Developer

ABOUT

Small Fry is a small independent Australian children’s wear boutique that approached us to create the logo, that would be used in all promotional work and packaging.

The company create handmade clothes such as cardigans, jumpers and booties and wanted a brand that summed their company up in a nutshell. The logo had to also appeal to both the parents of the children wearing the clothes and the children wearing them.

The term ‘Small Fry’ is Australian slang for a small child and the use of little fish was perfect to depict this term. The large eyes animate the logo. As the brand was for both boys and girls, the use of white to keep it was then enhanced with colouring the fish in traditional boys blue and girls pink to complete the brand. The simplicity of the fish shape and bubbles with the colouring out the lines is a fun extra and relates to the age demographic for the clothing range.

Small Fry were a great company to work with as their originality and handmade clothes gave a great platform to design the brand and to make sure we produced exactly what they were looking for.

MADEIT CREDITS

  • Small Fry AustrailiaClient
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