ABOUT

Fairking Limted are family-owned and run company, working with nature and consumers to produce natural oils from the production of plants. Prior to a very busy Summer period, they asked KidDotCo to help them re-brand their company.

They were keen for us to help their company position themselves as one of the leading in the industry with a robust confident brand which was still true to their traditions - largely based round British Borage growing.

Borage is a distinctive looking plant also known as a 'Starflower', it is an annual herb. The leaves are edible and the plant is grown in gardens for that purpose in some parts of Europe. The plant is also commercially cultivated for Borage seed oil extracted from its seeds.

The Starflower provided us with an ideal starting place to create the brand. We achieved this unique star formation by arranging Borage Oil drips to make up our shape. We chose colour palette which related to the Borage flower - but included a cyan blue accent colour to give the icon a more modern feel. Fairking were keen to apply this new logo to other divisions of their company. (i.e. Fairking Quinoa) By simply replacing the accent colour on the logo they can expand their range while keeping to the core brand shape.