Paul Jamie Kidd Freelance Creative Designer /​ Developer

ABOUT

KidDotCo were approached by a startup baking company who asked us to come up with a fun-packed brand for her venture 'Forget Me Not Goodies'.

Forget Me Not Goodies is all about making people smile whilst donating to a worthy cause. Just a gingerbread man received through the post, lets someone know you're thinking of them. Through your purchases, families who live with someone with Dementia, can get that extra support to help their loved ones and lead as normal a life as possible.

She was looking for a brand which was strong, friendly and could communicate across many age groups. With that in mind, we created some strong slogans which people would relate to and thread this through her brand from packaging to swing tags.

We feel we have created a brand which people will instantly buy in to - and ultimately buy in to a worthy cause.

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