Paul
Freelance Senior Creative Artworker
ABOUT
DPP were asked to develop a brand that would not feel alien to its location and change people’s perceptions of property developments in Hackney. Monohaus – a new ‘lifestyle hub’ of 47 flats, offices, shops and a gym – was created by avoiding a manufactured marketing approach. We took a black and white look at the world with the Monohaus branding, capturing colourful characters of Hackney in all their authentic glory.
MY ROLE:
• Creative artworking (Brochure, Sales Suite, Hoarding, Merchandise)
• Photoshoot retouching
• Studio management
• Merchandising sourcing
• Quality control
• Print management and press-passing
• Hoarding management / artworking

Back to monohaus project
The Artist as Photographer
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