ABOUT

The FEC wanted DPP to turn a neighbourhood on the fringes into Manchester’s next must-see, do and visit destination. We decided to encourage the local community and international investor crowd to ‘think sideways’ by developing a brand strategy and visual identity that put the local area at its very heart.

Manchester’s newest residential development, a whopping 756 homes set around Angel Meadows, is the first phase in the monumental Northern Gateway project, a joint initiative between Manchester City Council and the FEC to transform the North East of Manchester with over 10,000 homes.

The visual identity unified both the striking architecture of the buildings, contrasted with the verdant, organic feel of Angel Meadows. An ever present reminder of the rare privilege available at MeadowSide, to live next to open green space in the heart of the city.

This is just the first phase for MeadowSide, with the UK and international launch only last week - showcased by a film, brochures, an exhibition, a website, social media posts.

MY ROLE:
• Initial pitch visualisation
• Creative artworking (Brochure, Sales Suite, Advertising, Hoarding, Merchandise)
• Photoshoot retouching
• OOH advertising
• Online advertising
• Website assets
• Studio management
• Merchandising sourcing
• Quality control
• Print management and press-passing
• Hoarding management / artworking