ABOUT

Diet Coke wanted to ‘own‘ lunch time in London, and in an effort to get people out and about rather than sitting huddled around their desks, BD NTWK created the ‘Do Lunch’ concept. The campaign ran as a series of adverts and promotions, and was the first time that Diet Coke allowed changes to their iconic identity. ABL Print Artwork / High End Retouching / In-store POS / Creative Style Guide