ABOUT

With space in London at a premium and affordable spaces towards the ‘smaller’ end of the market unremarkable, Paradigm Land needed a new living concept to inspire a generation of non buyers, to make their first purchase.

With the product and proposition ‘Everything You Need, Nothing You Don’t’ clearly defined, the brand needed a name – APT. The simple abbreviation of apartment down to its fewest essential elements. A warm but clean tech focused identity was designed to help Paradigm cut through the all to familiar property marketing fluff to deliver the brands message. And with a tone of voice that spoke in the same language as the audience and not the agents, Apt was ready to challenge the property market.

MY ROLE:
• Initial pitch visualisation
• Creative artworking (Brochure, Sales Suite, Advertising, Hoarding, Merchandise)
• Photoshoot retouching
• OOH advertising
• Online advertising
• Website assets
• Studio management
• Merchandising sourcing
• Quality control
• Print management and press-passing
• Hoarding management / artworking