Paul Holder
Freelance Creative Copywriter
ABOUT
I came up with the concept and helped create a range of films for The Premier League to tackle the increase in ticket touting.
TV magician and prankster Ben Hanlin was the face of the campaign, with the goal of showing how easy it is to fall for a trick if you're not properly prepared. Playing the role of a Premier League representative, Ben worked his magic with fans and players alike.