ABOUT

I helped to devise and create a recruitment toolkit for a large department at Network Rail - Infrastructure Projects. The aim was to establish IP as a major destination for engineering talent in the UK. To do that we needed to overcome the image of Network Rail as something of a dinosaur that was caught in a web of red tape, and show that in reality, teams there were delivering some of the UK's most inspiring civil engineering projects.

This toolkit needed to sell the department, its ethos, its impact and its future as much as it needed to advertise specific roles. And who better to do this important job than the people already meeting IP challenges head on?

I wrote everything IP would need to run consistent and hard-hitting ongoing recruitment campaigns, including headlines, introductory paragraphs, a range of sample copy for people in the department to use, adapt or take inspiration from and the actual toolkit itself, including writing guidelines. I also ran workshops to help the team understand the toolkit’s aims and how to get the most from it. Example pages from the finished toolkit are featured on the right.

The kit was so successful, we were asked to do the same thing for Network Rail as a whole.