Paul Holder
Freelance Creative Copywriter
ABOUT
One of three light-hearted animations created to appeal to a new and younger Facebook audience for this long-established pensions and investments specialist. This was the first time the company had looked to target this new group, so the strategy was to create films that helped Old Mutual Wealth stand out from the rest of the pack.
During the course of our research we discovered that every country has its equivalent of the UK's money spider – a harmless myth that is said to bring money your way. We animated three of the strangest, with our concept being that if you weren't seeking professional and proven financial advice, you may as well be catching bubbles on your spoon or smiling at bats in your attic to make the most of your money.

Back to Old Mutual Wealth - Money Myths animations- Canada project