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The new DocMorris to LloydsPharmacy name change campaign is a Multi media campaign involving TV, radio, press, digital and outdoor (using NFC interactive poster technology - a first of it's kind in Ireland). As it's one of LloydsPharmacy's most powerful assets and USP's, the 20 second TV advert brings staff members together to form shapes, which represent different aspects of the message. While in posters, press and online, these shapes would be singular, in TV they form a succession of shapes over the course of the 20 second advert.