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About me

My background is in digital strategy, product and creative. Over the past years, I have worked with major brands on delivering quality campaigns and strategies along with multiple awards for my work with The Olympics, Samsung, Volvo and Jaguar LandRover.

I'm very hands-on and am passionate about driving amazing work that engages consumers, examples of this are:

Converse - This was a project to understand how we can use social media to create a live retail trading system for Converse. What happens when a superstar wears your brand and talks about it online and how converse can use that data to drive sales in real-time in-store.

The second phase of the project was to create a unique tool for the employees at Converse to talk, share projects and keep in touch at a company and employee level, Converse signed up for a minimum one year and this looks like continuing indefinitely.

Jaguar LandRover - Won the Jaguar LandRover hackathon that took place in June 2015. It was the first time that Jaguar LandRover had done this and it was a big success, measured by coverage, the quality of the work that was submitted (the brief was to create an in-car piece of technology that gave Jaguar LandRover a unique position in the market and was of great use to drivers). It had a lot of press coverage and my team and i created an incredible new way for 4x4 drivers to connect, think Nike+ for cars.

I am a specialist in bringing to market digital products and services through data-driven intelligence, creative excellence, agile thinking and an entrepreneurial to get stuff done. I've spent over 15 years in the media, production and technology industries focused on growing channels, platforms, brands, teams of developers, strategists and creatives into global, award-winning products and teams.

 I'm highly collaborative, pragmatic and hands-on with experience in all stages of the business process, from the initial strategy, proposals, planning, marketing, launch and sales. This year, I have been published in The Times as a digital leader and won 7 major awards at the Cannes Lions.

I am available immediately and can be reached on /

Details

AvailabilityLooking for work

ContractPerm, Freelance

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelSenior, Director

Tagged Job TitlesCreative Director

Recommendations

Currently No Recommendations

Skills

Brand Management, Creative Direction, Digital Marketing, Digital Strategy, Film, Marketing, Product Development, Retail Design, Social Media

Sector Experience

Automotive, Fashion, Kids Media, Social Network / Community, Television

Clients

Cheil UK, Coca-Cola, Discovery Networks International, Disney, Grey London, Jaguar Land Rover, jeager, Nike, P&G, Samsung, Turner, Volvo

Awards

Cannes Lions, D&AD Award - Black Pencil, Promax Award

CV / Resume

Paul's CV/Resume

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Creativepool member since 3 November 2015

Work
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AchievementsAchieved
Activity

Paul's work

Volvo Life Paint

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