ABOUT

The Friary shopping centre required a promotional campaign for Christmas. A series of kaleidoscope designs were created, each focusing on a different product range; fashion, gifts, toys. The campaign was applied across a variety of deliverables; venue posters, adshel & billboard, print ads and online.

After the success of the Christmas campaign, a follow-up was requested. The kaleidoscope concept was retained but adapted for Spring and Summer.