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Excited to share some of my recent work with KYAK Studio — creating the Paris 2024 identity for the British Sailing Team! ⛵️

Here are a selection of slides from the final client presentation, including visuals for the creative thought process behind the design.

The project also included an extension of this brand style to create bespoke graphics for the Team's base camp in Marseille.

This is all part of a wider campaign with social graphics and other brand assets being rolled out in the lead up to the games and during the events themselves.

More from this project as "Le voyage à Paris" continues.