Paula Zambrano Senior Art Director

ABOUT

To celebrate the legacy of the region's Golf GTI community, we created an identity unlike any other-an Arabic font crafted by the Golf GTI itself.
Blending innovation, culture, and performance, a team of experts brought this vision to life. Pushing the Golf GTI to its limits, they used its precise movements to shape the Arabic letters. This fusion of art and engineering exemplifies Volkswagen's commitment to cultural diversity and automotive excellence.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • VolkswagenClient
  • Cheil MEaAssociate Creative Director
  • * Paula ZambranoSenior Art Director
Project featured: on 18th May 2026

Written by GTI

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