ABOUT

Context The new generations look for new moments and places to drink alcohol daily, spaces where they can consume more responsibly.However, finding the right place to enjoy it isn’t always easy.
Idea To hype up our brand, we made with recycled and reused materials a genderless fashion collection with a built-in thermal pocketthat allowed them to take Michelob everywhere with the best style.
Copywriting: Sebastián Galindo - Johan GranadosArt Direction & Motion Design :  Paula ZambranoSound Editing: Juan Camilo Sánchez