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To bring people closer to the Amazon's cause, Coral created Amazon's Green, the first color model that changes according to the forest's health. We developed a wall paint that people could actually buy, but that has its green hue changed every week.
Using more than 30 years of data collection from Brazil’s National Institute for Space Research, Coral created a visual index that uses colors to show us Amazon’s current state of preservation. Our algorithm translated changes in deforestation rates and relevant events into color parametric values, generating different shades of green every week. We also created new shades for every one of the past 35 years, translating deforestation annual taxes into green percentages.
Good initiatives, such as decreases in deforestation rates and new investments in the Amazon's preservation, make the green hue get more intense. Negative events, such as higher deforestation rates and bad prognostics, make Amazon's Green fade.